Content Spotlight is the best SEO agency in Kolkata, providing a wide range of services, including writing, Enterprise, and Local SEO, to its clients. People often confuse the terms “SEO” and “SEM”. SEO stands for Search Engine Optimization whereas SEM stands for Search Engine Marketing. SEO is how well you optimize your website for search engines. The SEO scores vary from 0 to 100, and a good SEO score is considered above 90. A score of 90 and above can only be reached when a website is optimized for On-Page, Technical and Off-Page SEO, including website speed, performance, user experience, and web accessibility. SEM is when you decide to place ads on search engines to reach targets and meet marketing goals. As the best SEO agency in Kolkata, Content Spotlight provides top SEO services in the country and stresses factors that are overlooked by other agencies. Content Spotlight is an SEO marketing agency and top SEO company in Kolkata that provides holistic support to business websites and improves their SEO score.
Content Spotlight abides by Google’s algorithms and best practices.
When it comes to optimizing the site for On-Page SEO, the team at Content Spotlight knows the importance of search engine algorithms that are used to rank posts in SERPs. As the best SEO agency in Kolkata and a leading SEO service provider, Content Spotlight discusses the project first with the client so that the client is aware of the positive outcomes from the quality of the deliverables. Below are a few factors that the company gives priority to when it comes to optimizing for On-Page SEO.
a. Anchor Text: Anchor text is a search engine ranking signal and needs to be chosen very wisely, depending on the article. Anchor text should not be too short and should be at least 3 words or more. The link pointing to the anchor text can be an internal or external link, but it should have some relevance to the target URL. There can be many anchor texts in the article, but they should be proper and relevant. Considered the best SEO agency in Kolkata, careful consideration is taken by the team not to include the primary keyword or focus key phrase in the anchor text.
b. Alt Tags: As one of the leading SEO agencies in Kolkata, Content Spotlight is aware of alt attributes. Alt tags, or attributes, are alternative texts or descriptions that appear in place of an image on a webpage if the image fails to load for some reason. Alt tags are mandatory and a Google ranking signal, and proper care should be taken to fill the alt tags of all images on a website to improve On-Page SEO.
c. H1 tags: Content Spotlight is a SEO firm in Kolkata and gives importance to H1 tags. H1 tags are very important as they help identify the main subject of an article. There can be only one H1 tag in a post, and it should be carefully written. H1 tags play a crucial role when optimizing a website or blog article for On-Page SEO.
d. H2, H3, H4, H5, and H6 tags: Content Spotlight is the best SEO marketing agency in Kolkata and gives importance to tags. H2, H3, H4, H5, and H6 tags are equally important in a blog article as they help to identify different subheadings under which a blog post is written. However, a blog post does not need to have all the tags, but it should have at least one or two tags to identify the subheadings.
e. Keyword prominence: Since Content Spotlight is the best SEO marketing agency and provides one of the best enterprise SEO services in Kolkata and globally. It takes keyword prominence into due consideration when writing articles or blog posts. Keyword prominence is a search engine ranking signal and should be included in the first paragraph of the article. LSI semantic keywords can also be used along with the main keyword to make it more relevant. However, keyword stuffing should not be done, as it can negatively impact SEO.
f. Title tags: Content Spotlight is the best SEO company in Kolkata and knows the importance of title tags. Title tags play a key role in On-Page SEO and can adversely affect rankings and make content inferior and ignored by search engines if not dealt with properly.
g. Text Formatting: Text formatting is often ignored by SEO agencies but is an essential part of On-Page SEO. Content Spotlight, a leading SEO service firm in Kolkata, takes writing and formatting text very seriously.
h. Spelling and grammar: It is required to revise and proofread content before publishing. Content should be reviewed many times by editors and proofreaders so that it is free from spelling and grammar errors. Spelling and grammar issues are taken seriously by search engines, as they penalize websites that do not take this aspect into consideration.
i. Quality of links: Content Spotlight is a leading SEO firm in Kolkata that knows the importance of high-quality links. Proper linking plays a very crucial role in On-Page SEO. Internal linking is the most important aspect of On-Page SEO. It should be done properly and by an expert in this field. Internal linking holds the key, and all articles should be interlinked with each other depending on the keywords and anchor texts. External linking is also important, and anchor texts should point to relevant URLs with higher Domain authority and rating.
j. Friendly URLs: Content Spotlight is the best SEO services marketing agency in Kolkata that gives importance to title tags when writing a blog post. The titles and slugs are chosen very carefully, as search engines warn websites about unfriendly URLs that can adversely impact their SEO score.
Content Spotlight is a top digital marketing company in Kolkata.
Being a leading SEO company in Kolkata, the writers and SEO specialists working at Content Spotlight are very proficient in the digital world, including writing, SEO, and SEM. They are versatile and have special qualities that make Content Spotlight stand out from the crowd. Writers are from different backgrounds and verticals and are chosen to write engaging and evergreen content. They discuss the project, set the timelines, prepare a roadmap, start working, and abide by the deadlines given by the client. The teamwork is excellent, and each member collaborates with other team members to improve the quality of the deliverables. As a top SEO company in India, Content Spotlight always aims to improve the quality of work and provide perfection in the interests of clients.
BEST SEO AGENCY IN KOLKATA FAQ
SEO agencies can be started by individuals or experts who are doing SEO for a certain period of time and have mastered writing, search engine algorithms and the best practices. SEO agencies can be started with a few people and can grow once the agency reaches its peak.
Affordable SEO services in Kolkata can be found out by checking company information and their pricing. The pricing varies from company to company depending on the services requested.
Digital agencies in Kolkata can be found out based on the client’s location and checking company and other important information like reviews, pricing and reputation.
SEO is an integral part of any business website and is applicable to all industries and niches. Recruitment agencies also need SEO experts to work on their websites and create new milestones.
The list of top agencies operating in a region can be found on platforms like Clutch, Design Rush and by visiting the agency website.